Economic annals 2004 Volume 49, Issue 162, Pages: 7-24
doi:10.2298/EKA0462007P
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Human dimension of strategic partnerships

Petković Mirjana M., Aleksić Ana

This paper aims to point to the widespread practice of neglecting behavioral aspects of different forms of fusions and integrations of enterprises that have emerged in the process of privatization through strategic partnerships with foreign companies among Serbian enterprises. The initial hypothesis in this paper is that the process of privatization, restructuring and transformation in Serbian enterprises cannot be completely successful and equally advantageous for all the subjects involved if there is no concern for human dimension of these processes. Without this concern there is a possibility for behavioral problems to arise, and the only way to resolve them is through post festum respecting and introducing elements that should never have been neglected in the first place. This paper refers to the phenomenon of collision of cultures and the ways of resolving it while forming strategic partnerships.

Keywords: strategic partnerships, human dimension, transition, privatization, national culture

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