Psihologija 2011 Volume 44, Issue 1, Pages: 61-70
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On advantage of seeing text and hearing speech
Živanović Jelena, Filipović-Đurđević Dušica
The aim of this study was to examine the effect of congruence between the
sensory modality through which a concept can be experienced and the modality
through which the word denoting that concept is perceived during word
recognition. Words denoting concepts that can be experienced visually (e.g.
“color”) and words denoting concepts that can be experienced auditorily (e.g.
“noise”) were presented both visually and auditorily. We observed shorter
processing latencies when there was a match between the modality through
which a concept could be experienced and the modality through which a word
denoting that concept was presented. In visual lexical decision task, “color”
was recognized faster than “noise”, whereas in auditory lexical decision
task, “noise” was recognized faster than “color”. The obtained pattern of
results can not be accounted for by exclusive amodal theories, whereas it can
be easily integrated in theories based on perceptual representations.
Keywords: sensory modality, conceptual representations, perceptual symbol theory
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