Privredna izgradnja 2005 Volume 48, Issue 1-2, Pages: 5-16
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Economic theory and the low quality of American beer

Hall John

Conventional wisdom regarding the quality of American beer is explored. Three traditions in economic theory: neoclassical, path dependent, and path creation are applied to explain deteriorating nutritional quality of American beer. Broader notions of evolution over the course of time are also considered. Three tables of empirical evidence measure changes in the brewing industry, suggesting to explain decline in the nutritional quality of beer over time. Speculation is made regarding the future of beer quality (as well as the U.S. beverage and food industry), noting implications for public health.

Keywords: beer, public health, obesity, industrial organization, path dependent, path creation, evolution

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