Psihologija 2006 Volume 39, Issue 3, Pages: 327-342
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Colors and geometric forms in the work process information coding

Čizmić Svetlana, Župunski Brankica

The aim of the research was to establish the meaning of the colors and geometric shapes in transmitting information in the work process. The sample of 100 students connected 50 situations which could be associated with regular tasks in the work process with 12 colors and 4 geometric forms in previously chosen color. Based on chosen color-geometric shape-situation regulation, the idea of the research was to find out regularities in coding of information and to examine if those regularities can provide meaningful data assigned to each individual code and to explain which codes are better and applicable represents of examined situations.

Keywords: code dimension, signal, connotative concept meanings

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